CANCOM is one of the leading providers of IT infrastructure and services in Germany and Austria. To drive new revenue, the company decided to offer public cloud solutions from providers like Amazon and Google, in addition to hosted and private cloud. However, CANCOM quickly realized that manual processes, including billing and provisioning, meant the company couldn’t scale.

This case study explores the challenges CANCOM was facing, the company’s criteria for selecting a marketplace technology vendor, and the results CANCOM has achieved by choosing AppDirect, including:

• A successful cloud marketplace launch in 90 days
• 25 percent month-over-month sales growth for cloud offerings
• Launching a new reseller strategy to broaden reach