Comcast Cable is the United States' largest video, high-speed Internet, and phone provider to residential customers under the XFINITY brand. Delivering award-winning service and solutions to more than one million companies across the U.S., Comcast Business is a key player in the US small and mid-size businesses (SMBs) market.

Comcast Business was looking to transition SaaS into a revenue-generating business without disrupting their successful core business.

Read on to learn how Comcast was able to:

• Turn a value-add business model for software into a sustainable sales model
• Expanded SaaS sales to new channels within the business
• Create new adjacent business model with zero capital funding

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