AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
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Explore how eight leading B2B SaaS companies are achieving extraordinary growth. Discover their strategies focused on marketplace ecosystems, AI integration, and sales channel diversification.
By Rebecca Muhlenkort / AppDirect / October 27, 2025
Join our events to build strategic connections, learn, and maximize your business success. Explore upcoming opportunities to engage with this powerful community!
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Meet the 2025 AppDirect Digital Heroes and Provider Award winners transforming the AppDirect community through visionary leadership, bold innovation, and strong partnerships that are shaping the future of digital commerce.
By Denise Sarazin / AppDirect / September 2, 2025
A practical guide for tech advisors to confidently engage in cybersecurity conversations, understand risks, and support customers with essential security knowledge and resources
By Denise Sarazin / AppDirect / August 22, 2025
Explore four proven strategies to broaden your routes to market, sell more effectively into the SMB market, and achieve maximum revenue growth
By Denise Sarazin / AppDirect / August 21, 2025
Learn how Microsoft’s FY26 strategic shifts unlock new opportunities for both SMBs and Microsoft partners, focusing on AI business solutions, cloud & AI platforms, and security.
By Denise Sarazin / AppDirect / August 18, 2025
Dive into the ins and outs of the hyperscaler opportunity, including AWS, Learn how to leverage vendor engagement, scalability, and strategic assessments to expand your marketplace portfolio.
By Rebecca Muhlenkort / AppDirect / August 14, 2025
72% of revenues are generated from selling to existing customers, and advisors who sell into multiple categories generate 2-3X more revenues on average. Learn how to spot cross-selling opportunities and build offers that drive bigger deals.
By Denise Sarazin / AppDirect / August 13, 2025